Google is the dominant player in the search engine market because it owns a large share of the market. The company generates $108 billion in revenue, and search engines are responsible for $47 billion of that. Thanks to its advertising tools that allow you to target users across platforms like YouTube, Maps, and third-party websites, Google is the market leader in online advertising.
Let’s break down what Google Ads (formerly known as Google AdWords) is, its relevance to your business, and how it can add value to your marketing efforts.
Have you ever seen a search result that is tagged as an advertisement? Google Ads is a fantastic advertising platform that does its job well.
Google Ads allows businesses to pay to have their website prominently displayed on Google. Based on the keywords they bid on, the quality score, and other factors, websites can appear in different Google search results. Remember, Google offers Ads and Adsense.
They are two different services. Adsense is for website owners who are selling ad space; Ads is for businesses who want to promote their website. Using them together might not be a great idea.
Does your target audience consist of active Internet users? Are you looking to improve your website’s online presence? Are you satisfied with the results of your company’s practice?
If you are a small business owner or the marketer of one, you can use the tool in the following ways. Direct your marketing efforts to people who are looking for what you have to offer, and target those who fall into a specific demographic. Keep tabs on the results to see if your efforts are paying off.
Here are some reasons why you should consider signing up for Google Ads.
- Creating brand awareness:
To increase brand awareness, you need to do things like create a strong identity, promote your product, and create a favorable public image.
Most digital marketing experts focus on generating leads, increasing sales, and reaching a wide audience with Google Ads. In the midst of all this, they end up underestimating his Brand Star potential. Americans spend over three hours a day online. It means your ad is likely to be viewed multiple times by the same group of individuals. Whether they click on it or not, they’ll be familiar with your brand and its products.
The statement may sound contradictory, but in order to save money, you’ll need to spend money on advertising.
Google Ads gives you a high return on investment due to its demographic targeting capabilities. There are three bidding strategies you can use to get the best possible return on your investment.
You could choose between two possible objectives for your campaign. There are three main types of advertising costs: cost per click (CPC), cost per thousand impressions (CPM), and cost per action (CPA).
3. What are your targeting capabilities?
Marketers and salespersons know that quality leads are essential for success. Your ad campaign should be designed to achieve the objectives of your brand.
With Google’s algorithms continuing to improve, you can be assured of reaching your target audience. You can choose to bid on keywords that are either longer or shorter in length. While the former allows you to target customers with high intent, the latter may result in more successful conversions with fewer leads.
4. Controlling Budget:
Back in the days when marketers were struggling to keep their advertising campaigns within budget, it was difficult to come up with ideas that would be affordable.
There are many ineffective ways to market a product or service using traditional methods such as putting up billboards, making radio announcements, or distributing leaflets. Google Ads allows you to control how your money is spent, helping to avoid wasteful expenditure.
You can target specific keywords, set the number of offers, and set daily budget limits More importantly, you are only charged when someone clicks on an ad. This way your ad spend will only be used for the activities that interest you the most.
5. Ability to leverage the audience’s intent
Do you feel like Google knows more about your taste in things than your best friend does? Google’s smart algorithms can detect user intent and serve them just the information they need on a plate.
When advertising on social media or websites where the primary intent of the user is to browse the web or engage on social media, it’s important to make sure your ads are effective and engaging. Your ad needs to be exciting and persuasive enough to persuade users.
With Google Ads, you can target users who have expressed an interest in a product that your business has. Advertising through online platforms like Google Adwords and Facebook Ads can give you an edge over other marketing methods, resulting in more leads.
6. High conversions rate
We know how far Google Ads can reach. More important than the number of conversions is the impact of the conversions.
Google Ads doesn’t have any problems with this kind of advertising. There is evidence that suggests that paid traffic converts twice as much as organic traffic. If your messages match well and you have a landing page with a focus on your design, you can be the top-ranked page in the industry. Besides, you divide users into different groups and show them different content based on Google Analytics data.
If you’re looking for a successful online advertising campaign, Google Ads is a great option. It’s tailored specifically to help businesses achieve their goals. Remember to structure your approach, analyze the results, and keep adjusting your strategy as needed.