MEME is the Key

MEME – Image, a unit of social data spread by impersonation. The term image (from the Greek mi mama, signifying “imitated”) was presented in 1976 by British transformative scientist Richard Dawkins in his work “The Selfish Gene”.

Read More »

IPL vs NFL: A Brand Battle

Sports is one of the most popular forms of entertainment for television viewers.  What’s more astonishing is how sports can generate such a large market

Read More »